The model and new mom is sharing her healthy mindset with her Strong4Me Fitness program, and by partnering with SI Swim
Once Kate Upton discovered her love of strength training, she stopped worrying about the size of her clothes.
The model, 26, started focusing on her muscle gains in the gym about three years ago, and found that her priorities shifted.
“My whole mindset changed so much, instead of trying to fit into this perfect mold that I thought I was trying to be,” Upton tells PEOPLE. “As soon as I started caring about my strength, I felt healthier. I felt stronger. I was able to have more energy and be more active. And I was happier, honestly.”
The Sports Illustrated Swimsuit issue cover star has worked with trainer Ben Bruno for several years now, and after her success in the gym the duo developed the Strong4Me workout program — which launched in December — so people could do the exercises at home. Upton is now launching a new partnership between Strong4Me Fitness and SI Swim to find their newest ambassador during the magazine’s annual Model Search in Miami on May 10 and 11, and she wants someone who also believes in strength over size.
“We’re looking for someone who puts an importance on taking care of themselves and being the best them they can possibly be,” she says. “And getting fit and strong for themselves — not just to fit into a certain dress size or a pair of jeans, but to be strong for everyday life, so you can be the best you, the best mom, the best business woman — whatever it is.”